It shows four metrics:

Impressions: It indicates the number of times a website is visited through a particular keyword. It, thus, helps you renew your web content with keywords of greater value.
Clicks: This shows the number of people who have taken action and clicked on your site in the search result.
CTR: This shows the number of users who have clicked on your website from the search results. If you find your number to be dissatisfactory, you can change your meta description to attract more traffic.
Middle position: This tells your exact rank for each keyword that you use. It helps you determine your performance and the impact you have on your traffic.

Keywords:

In order to understand how your keywords are performing, you need to click on the terms while being on the search query section. Studying the data for individual keywords informs you about the pages that are ranking for those keywords. This way, you not only understand your overall SEO achievements but also get to know about the different elements of your content campaign. 

Top Pages:

Within “Search Queries”, you get the opportunity to view “top pages”. This indicates content that gets the maximum number of impressions and clicks. It, thus, offers low hanging fruit opportunities you can easily capitalize on.

Page Level Strategy:

A site is structured in a way, so that each keyword points to a section of the website. Webmaster Tools enables you to identify ideal keywords for each of the sections. Once you get your keywords mapped, use them to rank tracking tool to find out extra data like competition and traffic.

Author statistics:

It allows you to tie in guest posts on other websites by linking to your Google + account. It can be easily accomplished by the “rel=author’ tag that is embedded as a link in particular write-ups. Your picture appears next to your content; and readers find it easier to read your other write-ups.

The best SEO company will always suggest you to use Google Webmaster Tools when developing an SEO strategy, as it offers you better opportunities and the perfect medium to determine the performance of your site.


Sarmista Aun writes for a professional digital marketing company. She tries to guide all new online advertisers through her writings.

All website owners frequently visit Google WebMaster tools to check their website’s performance. Along with Google Analytics, it is a great platform to know almost everything about your site. It tells you about the exact queries which have fetched your site the maximum clicks and about how many URLs have been crawled ever since you submitted the sitemap.

More Tricks

Another important feature of Webmaster is that it reminds you of any crawl error which may have been introduced unintentionally. When you open the dashboard, you see three options with the leftmost being the Crawl Errors section. Here, you can check if there is any URL on your site which is inaccessible.

In case there are no crawl errors, then things are fine. But if you do see a crawl error, it is important to remove those defunct URLs so that they do not appear in search engine results. These errors are usually 404 Not Found errors, which means that for some reason, that particular URL does not exist. So, here is how you remove them:

1. Login to your Google WebMasters account and click on Crawl Errors. You will see all the URLs which are erroneous.

2. Copy the URL. Now go to Remove URLs under Google Index in the left menu. Create a new removal request, paste the URL and submit it. Your request will be submitted and will be shown as Pending.

3. Do the same for every faulty URL.

4. Once you have submitted removal request for each URL, under Crawl Errors, tick each URL and click on Mark as Fixed. With this, the URL’s will now no longer be shown.

5. After some days, you will see that WebMaster will stop showing you any crawl errors, which means that your defunct URLs have been removed successfully.

NOTE: It is important that you fix crawl errors. This will ensure that your organic search results do not take a beating. So, if you have any errors, remove them rightaway.